Benefits of ADVANCE™ Pet Food

Pets make the world a better place. We want to make the world better for pets by continuing to improve and evolve our products with global science and local knowledge.

The ADVANCE™ brand has been developed with WALTHAM, "WALTHAM is a world leading authority on petcare and nutrition". ADVANCE™ premium pet food is manufactured by MARS® Petcare with over 45 years manufacturing experience right here in Australia.

ADVANCE™ Benefits for Dogs

Wellbeing

Controlled Mineral Level

Promotes a healthy urinary tract

Moisture Plus

High moisture diets support urinary tract health

No Added Preservatives

Antioxidant Vitamin E

Helps support a dog's natural defences

Quality Protein

Helps support lean muscle mass

Tempts Fussy Eaters

Great taste guaranteed

Brain Health

Omega 3 DHA & Choline

Support healthy vision and brain development.

Omega 3 DHA & Choline

Helps maintain brain function to support healthy ageing.

Dental Health

Tartar Reduction Formula

Promotes dental health.

Natural Plant Extract

Inhibits bacteria to help freshen the breath

Kibble Technology

Helps reduce plaque and tartar

Digestive Health

Natural Colostrum

Helps defend against digestive upsets

Fermentable Prebiotic Fibre

Supports healthy digestion for ideal stool quality.

Fermentable Prebiotic Fibre

Supports digestion and healthy gut microbiome.

Healthy Weight

Reduced Calories*

Helps restrict weight gain
*15% less calories than ADVANCE™ 1-8 years with Chicken in Jelly.

L-Carnitine

Helps burn fat to support a healthy metabolism.

Reduced Fat Content*

Tailored Fat Content

Helps maintain a healthy bodyweight that helps support a longer life.

Heart & Joint Health

7 Heart Health Nutrients

Including Taurine, Arginine and Vitamin E to help support vascular health and cardiac function.

Freeze Dried Green Lipped Mussel Powder

Source of Chondroitin and Glucosamine to help manage joint health.

Calcium

Enriched formula for growing teeth and bones.

Puppy Development & Pregnancy

Rehydratable Kibble

Can be softened with warm water.

Smaller Pieces

For easier chewing.

Choline

For healthy growth and to support brain development

Suitable for Pregnancy/Lactation

Nutrient dense and highly digestible to support the demanding life stage of
pregnancy/lactation.

Skin & Coat Health

Omega 3 and 6 Plus Zinc

To maintain a healthy skin and coat with reduced coat scale.

Skin Barrier Nutrients

Omega 6 Plus Zinc

For a healthy skin and coat.

ADVANCE™ Benefits for Cats

Wellbeing

Controlled Mineral Level

Promotes a healthy urinary tract.

Moisture Plus

High moisture diets support urinary tract health.

No Added Preservatives

Antioxidant Vitamins C & E

Helps support a kitten’s natural defences.

Quality Protein

Helps support lean muscle mass.

All Ages

Complete and balanced nutrition for all life stages.

Tempts Fussy Eaters

Great taste guaranteed.

Brain Health

Omega 3 DHA & Choline

Support healthy vision and brain development.

Omega 3 DHA & Choline

Helps maintain brain function to support healthy ageing.

Dental Health

Tartar Reduction Formula

Promotes dental health.

Natural Plant Extract

Inhibits bacteria to help freshen the breath.

Kibble Technology

Helps reduce plaque and tartar.

Digestive Health & Hairball Reduction

Natural Colostrum

Helps defend against digestive upsets.

Fermentable Prebiotic Fibre

Supports healthy digestion for ideal stool quality.

Fermentable Prebiotic Fibre

Supports digestion and healthy gut microbiome.

4 in 1 Hairball Reduction

Reduces frequency of hairballs and may help reduce hairball symptoms.

Healthy Weight

Reduced Calories*

Helps restrict weight gain
*15% less calories than ADVANCE™ 1-8 years with Chicken in Jelly.

L-Carnitine

Helps burn fat to support a healthy metabolism.

Reduced Fat Content*

Heart & Joint Health

Freeze Dried Green Lipped Mussel Powder

Source of Chondroitin and Glucosamine to help manage joint health.

Calcium

Enriched formula for growing teeth and bones.

7 Heart Health Nutrients

Including Taurine, Arginine and Vitamin E to help support vascular health and cardiac function.

Kitten Development & Pregnancy

Smaller Pieces

For easier chewing.

Choline

For healthy growth and to support brain development.

Suitable for Pregnancy/Lactation

Nutrient dense and highly digestible to support the demanding life stage of
pregnancy/lactation.

Skin & Coat Health

Omega 3 and 6 Plus Zinc

To maintain a healthy skin and coat with reduced coat scale.

Skin Barrier Nutrients

Omega 6 Plus Zinc

For a healthy skin and coat.